In 2010, we started out with seven places to stay and a big idea. We wanted travel to be greener, kinder and more aware of its impact on communities and the environment.
Just over a decade later, we’re the leading voice in unique outdoor holidays and an employee-owned, certified B Corp, with a charitable trust that donates to environmental causes. We inspect every place we work with, in person, to make sure it contributes to what we care about - people, planet and finding the most incredible experiences in nature.
B Corp are the real deal, challenging businesses to improve their working practices, environmental and social impact. Meeting that challenge helped us build on work we were already doing. Our first score was 122.3 against the average for a non-B Corp company of about 50, the B Corp minimum of 80 and the UK's highest scoring company at around 160. Our second score, a few years later, was 129.3. That put us in the top 2.5% for travel B Corps globally, and we’re not done yet!
Our impact and sustainability is a constantly evolving process. We've set some big targets, like being Carbon Neutral by 2030, but including guest travel in our own emissions makes that a tall order. Working closely with communities and organisations on specific solutions is far more effective than broad brush policies, so we put a lot of time into things like partnering with Campaign for National Parks, the Floaters campaign and working with Travel by B Corp.
Our unique business structure means that the company is part owned by a charitable trust we established. It was a good way to ensure that alongside all the work we do within the company, there was support for slightly broader environmental and social causes as well. The trust uses a share of profits to do things like supporting The Resilience Project, an organisation that helps young activists stay in the fight for longer.
Becoming employee owned was a huge moment for the company. It meant that everyone had a real, personal investment in what we did as a business, as well as protecting our values and ensuring that we have a lively, varied conversation about our direction as a company. Through our Employee Council, anyone at any level can learn more about and get involved in the decisions we make.
Visit our Contact us page for further information.
