Our PR and Marketing

Our Q1 campaign 'The Wild 100' was a celebration of all the amazing experiences you can have as part of a Canopy & Stars stay. It was our most successful campaign to date for page views and bookings. Compared to the previous year, campaign page views were up by 14% and users increased by 51%. This resulted in an extra 6% place page views across the collection. In addition to this, we received over 79,000 entries for our three-holiday giveaway which resulted in 9,486 new newsletter subscribers.

We released our first mini documentary series Wild Weekends, with director, filmmaker and environmentalist, Jack Harries (1.2m Instagram followers). The series explored Herefordshire, Sussex, Kent & South Wales, showcasing the experiences, community and amazing Canopy & Stars spaces each area had to offer. Our Instagram trailer had over 177k views (one of our most popular reels to date). In addition, the series has had 5k plays so far on YouTube and increased our subscribers to 1.49k. Alongside each episode, we have released a series of articles and guides on each area to inspire our audience to take their own wild weekends.

Our podcast made it's return for a third series, inspiring people to connect with nature through a wide range of unique perspectives. We had over 350k podcast listens, were nominated in the British Podcast Awards, became the no.1 nature podcast in the UK and have been recommended in The Times and The Guardian.