In our 2023 Market Report, we find glamping stepping out of the shade and becoming a substantial sector of the travel market. With this growth comes a move away from its glamourous camping origins, towards something more sophisticated and professional that nonetheless keeps a connection to nature at its heart.
Recent global events are shaping consumer habits and driving further change but glamping, even though the word itself may soon be obsolete, still contains enormous potential for growth. This in turn brings big-budget competition, higher guest expectations and the welcome challenge of greater scrutiny on social and environmental responsibility. It’s clear that it’s going to be a significant and possibly dramatic few years as glamping takes its place in the sun.