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Industry Insights & Trends

The Canopy & Stars Glamping Market Report 2026

Our market report provides a comprehensive view of the glamping industry, grounded in industry research and strengthened by insights from our own data. In the 2026 report, we explore how new tech is changing the way people search, whilst the need for nature and its wellness benefits continues to keep outdoor accommodation flourishing.

The hot take – saunas and how to do them right, with Out of the Valley

We chat with sauna expert and founder of Out of the Valley, Rupert McKelvie, to discuss what makes saunas so great, how to do them right and the common misconceptions and mistakes that surround what’s fast become an essential element of the glamping experience.

Enhancing your guest experience through nature & wellness

Canopy & Stars places, with their natural surroundings, have a unique opportunity to capitalise on this demand, but what, you might wonder, are wellness travellers actually looking for? Well, we’ve brought our years of monitoring travel trends and guest behaviour to bear on the question, so here are our top tips on making your place work for wellness.

Glamping doesn't have to cost the earth - strategies for pricing competitively

Over the course of the year, we’ve seen an increase in guests looking for better value spaces to stay.

Occasion stays are on the rise

We have seen a big increase in bookings for occasions, with over 50% of our bookings now attributed to occasions.

An ethos on the rise - Glamping taps into a simple life

Glamping is a new ethos that's sticking around. We’ve been extending our reach in the press and on social media to put ourselves at the centre of this conversation.

Evolving the collection – bothies, barns and more stone spaces

As the glamping industry matures, the demand for more unique and one-off spaces is on the rise.

Take a bite out of your food costs

Food is an important part of the Canopy & Stars experience. In this article we give our advice on how to reduce your food waste and costs.

Glamping - how much can you make & key trends to maximise results

Watch the talk we gave at the Farm Business Innovation Show in 2021. Whilst the industry stats will now be out of date, it still provides lots of ideas and inspiration.

Glamping trends for 2020

Back in 2020, our team crunched the numbers, spoke to guests and owners, and uncovered the biggest trends in outdoor holidays.

Our Talk from The Glamping Show 2020 - 'The Future of Glamping'

Watch our founder, Tom Dixon, talk about 'The Future of Glamping'. In this talk, Tom examined how glamping fared during a difficult year and the expectations for the industry in 2021, with a particular focus on how owners could develop and grow their businesses.

Brexit and the travel industry – our insights

At the time, uncertainty over Britain’s future relationship with the EU was having a knock-on effect on travel and influencing consumer confidence and booking patterns. This article explores what was happening at Canopy & Stars, how the wider industry was responding, and what the potential future impact was expected to be.

How weather and the World Cup affected the market

Snowy spells, freakish heatwaves and Harry Kane’s golden boot created an odd mood across the country were responsible for a surprising pattern of bookings.

Our top trend predictions for 2019

Our top 10 predictions for glamping holidays in 2019, featuring wellness, relationships, special occasions and dogs.

Why we're one of the highest scoring travel B Corps in the world